Raeya is chic activewear brand that celebrates body movement and promotes sustainability. They believe that you can look stylish and elegant while taking care of yourself and the planet. Raeya offers high-quality activewear that is fashionable, functional and affordable, perfect for any activity or occasion. The aesthetic approach is sophisticated, chic, and elegant, with a focus on welcoming neutral colors and classy typefaces. The logo is a custom wordmark, starting with Span, a unique serif typeface as a base. All lower-case characters convey a friendly, down to each feeling and interact with each other in a graceful flow to represent movement and sharp edges are accentuated. In opposition to the wordmark, a signature R icon is used to represent the brand as a stamp on all clothing and merchandise.