Modern Farmacy, an online wellness shop curated and a sanctuary of plant medicines and sacred healing artifacts. The brand identity is inspired by the fusion of nature and technology, symbolizing how our understanding of the natural world's healing power is viewed through the lens of science and medicine. The brand is feminine, suggesting that self-care, a nurturing practice often associated with feminine energy and softness, is a fundamental aspect of wellness. The logo features a customized clean and modern typeface, succinctly encapsulating the shop's philosophy of simplicity. The color palette is dominated by neutrals, contrasted with a soft periwinkle.

Additionally, the use of illustrations, each symbolizing a core value of the brand, not only adds depth to the visual compositions but also introduces a sense of organic flow, breaking away from the rigid and clinical aesthetics often associated with wellness brands. The typography combines a clean, uppercase sans-serif with a lowercase italic serif, striking a balance that represents the Modern Farmacy's core principles.