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Hansen Group

Hansen Group

2023

Strategy, Branding & Web Design for a renowned event management company

Agency: The Brand Collective
Miguel Camacho, Art Director & Illustrator
Mauricio Carrasco, UX & UI Design

CREDITS
ABOUT

The Hansen Group: a comprehensive solution for all event needs. This brand draws inspiration from sophistication, warmth, and approachability, serving as guiding principles throughout the design process. The logo conveys a stoicism and a classiness, symbolizing their impressive 40 years of experience. What truly ignited our vision for this brand was the idea of a blank canvas – mirroring the limitless possibilities found in events. A vibrant splash of color was introduced as a perpetual reminder of the joyful moments that elevate celebrations to the extraordinary.

ABOUT

The Hansen Group: a comprehensive solution for all event needs. This brand draws inspiration from sophistication, warmth, and approachability, serving as guiding principles throughout the design process. The logo conveys a stoicism and a classiness, symbolizing their impressive 40 years of experience. What truly ignited our vision for this brand was the idea of a blank canvas – mirroring the limitless possibilities found in events. A vibrant splash of color was introduced as a perpetual reminder of the joyful moments that elevate celebrations to the extraordinary.

Agency: The Brand Collective
Miguel Camacho, Art Director & Illustrator
Mauricio Carrasco, UX & UI Design

CREDITS
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